ABC Copyright Conference

This presentation will highlight the disparity in meeting consumer expectations for broadcasting sports content. The current shift to online streaming services has resulted in accessibility and affordability challenges, leading to an increase in illegal streaming. The existing copyright laws in Canada and the US are limited to enforce the rights of sports media rights holders against primary or secondary infringement, and intermediaries face difficulties in removing infringing content. While injunctions and site-blocking orders are potential solutions, they may not effectively combat online piracy. A possible proactive solution could be a centralized streaming service offering "a la carte" pricing to address piracy while improving customer satisfaction. However, concerns about feasibility, revenue loss, and media imperialism exist. A practical solution is necessary to meet consumer preferences, benefit society, enhance current legal remedies, and reduce digital piracy.